During the initial and uncertainty of the COVID-19 outbreak the concept for this project was born. I developed the concept, design, digital strategy and co-ordinated the project management of this fundraising project, Cook for Charity.
Together with one other we contacted London’s most popular restaurants while they were closed and requested for them to come together and donate a recipe in order to be part of a joint effort to support the NHS.
Cook for Charity raised over £11,000 for the NHS Charities together during the peak of the COVID-19 outbreak in the UK while also encouraging the public to stay at home and re-create some of their favourite dishes.
The project encompassed branding, web design, social media strategy and content creation, direct marketing via email and PR management to get coverage in the press.
I worked with the talented illustrator Hannah Robinson to add an element of personality and humour to the brand.
Bold text caught attention on social media and helped us to build a great presence.
Example of the digital assets that we asked influencers and restaurants to share to market the campaign.
The e-book front cover after release on the 1st June 2020.
It was available to download via the fundraising link on Virgin Fundraising Website.
We partnered with the following restaurants:
