The brief was to create an eye-catching brand activation on London's Southbank to launch the new Magnum Ruby ice cream in the UK. The outcome needed to be instagrammable and attract passers by to discover the new product.
My role in this was to research brand activation outcomes, design the structure, pattern and materials and produce the key visual and graphics for the activation.
The interior of the Ruby Box
Project press
Initial conceptual moodboard
Bespoke geometric pattern for the Magnum Ruby Box.
