I worked on this with the team at Hot Pickle. We re purposed a mobile airstream for and designed a New York inspired experience for New York Bakery which included the development of delicious recipes for consumers to recreate at home.
I took a deep dive into the world of New York delis, researching ideas, pitching them to the client and exploring more detailed design solutions. From their chosen route I developed the concept into a polished 2D mock up and art directed an illustrator to create a key visual. Finally, I was responsible for art-working all final graphics to be applied to the interior and exterior of the airstream.
The design development
Initial conceptual moodboard
