During the winter lockdown of 2021 I worked with the agency Yellow Fish to create video assets, notably an opening VT and Sting to be used in SITA's Global Conference. Working alongside a Creative Director, I sourced footage, storyboarded and edited the Opening VT.
The concept behind the work was based on new beginnings, recovering from the pandemonium of the beginning of the pandemic in 2020 and looking ahead for the aviation tech industry. We used nature as a metaphor, featuring dried up landscape and desert when describing 2020 and looked forward to 2021 while showing budding stems and sunshine and green forests.
15 second sting to tease the theme of the conference
Full length opening VT to introduce the audience to the conference
